The Digital Leasing Experience and Why It Matters!

Speaker: Ronn and Martin

Guest: Robert Turnbull, CEO of

Ronn: Welcome back guys, you’re listening to The Multifamily Podcast, of course with myself Ronn and Martin. Today we have a very special guest to help us cover the digital leasing experience. And honestly why it’s so important in today’s day and age in digital transformation. Quick disclaimer here apartment SEO and better bots are our official partners, which allows us really to bring the multifamily industry a full stack marketing experience, discovering all the way down to the leasing transaction. So really excited to introduce our next speaker, Robert Turnbull, who is actually the president, CEO and founder of, your digital leasing solution. So welcome to the multifamily podcast, Robert.

Robert: Yeah, great to be here. It’s a good intro. Appreciate that.

Martin: So yeah, we’re really excited to have you on the show, Robert, your wealth of information. Love your technical background in the Prop tech space. So, I know this episode is going to be a big hit. So, we have lots to cover today around leasing apartments virtually with the help of your technology. But before we dive in, we would love to hear a little bit about you and your journey and how you began in the world of multifamily.

Robert: Yeah, so like everybody else, I didn’t really start out my career in multifamily. You just kind of fell into it. I don’t know anyone in 23 years that said, no, no, I went to school to be multifamily. So, I just kind of fell into that. And we started former business partners and I we started apartment in 1999 and eventually made our way to real Real and then rent Ricky rent advisor blah, blah, blah. And of course, now today better bots. So, yeah, 23 years in the industry. And I gotta tell you, you’re allowed to get out for three years. I was out for three years and then I missed it. I really missed it. And so better bot allowed me to get back into an industry I really love, so that was the that’s the brief history of Robert and 23 years of multifamily.

Martin: I mean Apartment Guide. So, you’re talking about like founding Apartment Guide. Yeah,

Robert: well, not an apartment guide books. Those were back in the 70s. It was and 99. So we saw the consumer trend moving online. And it’s funny because I spoke at a number of events, I spoke for years around the country. And in San Antonio, this guy said, hey, you’re really entertaining fella, Robert, but you realize the internet is like the CB radio, the 70s is just a passing fad. Where’s that guy today? So that’s what we’re facing them. But obviously internet’s here to stay.

Martin: Apartment How’d you guys acquire that domain?

Robert: So, it was apps guide and some somebody was squatting on it. And the short version is we went up, threatened him and pay them some money. And he finally relinquished so I think he got it for like $20,000 at the time.

Ronn: Everybody has a price tag, right?

Robert: Yeah, it is. $20,000.

Ronn: That’s a lot back then.

Robert: I know. Back then it was good money, but it was worth it.

Ronn: That’s awesome. So, I like to hear that you really could do like a little hiatus or write sabbatical, but yours was three years. That’s amazing.

Robert: That’s the limit. You’re only about three years outside the industry, then you have to come back.

Ronn: Martin, I may be putting in for mine someday. I know for a fact. I’ll be back because I for sure will miss it Just like you.

Martin: I don’t think Ron would ever leave the multifamily industry.

Ronn: I’ll continue doing my investing side, which is outside. Anyways, back to Robert. Robert, I really am so excited about this episode. I’m most excited to hear because I know you guys. And I’ve heard your story. But I want the audience to hear it. And what sparked the idea for better Bob, I’d love to hear the infection story.

Robert: Yeah, you know, so while I was out and my hiatus for those years, I got to work with some of the biggest AI and technologies IBM Watson get Jenny Chatfuel robot by Central and I started seeing a pattern emerge where this technology starting to get better. And I married that against the problems that because have a lot of friends in multifamily. And I kept hearing our teams are just overwhelmed. And I said what if we could give you 80% of your time back in the leasing teams because you have repetitive, mundane, menial tasks that they’re having to do day in and day out, or they’re just not doing at all if we’re being honest. And we said would have been given your time back using automation technology. And it was a hit. And it was timing too because our industry I think was primed and ready for some of this. So that’s really what the marriage of the two what I saw in some best-in-class solutions outside the industry and of course knowing the challenges the industry had. So that’s what, that’s like that’s kind of what brought the two worlds together. I met my business partner Zlatco Bogoevski and he’s a brilliant custom software designer.

Ronn: Awesome.

Robert: He’s great and he had a product and he showed it to me in its infancy, which is way better than anything I’d seen in multifamily to date, I’m like that’s it man. We can market and sell this to our industry. So that was how the marriage was born between the two of us.

Ronn: That’s awesome, really humble guy too.

Robert: Very much so. He’s a good guy.

Martin: So, let’s start digging in a little bit into better Bots, your automated leasing assistant technology. First off for anyone in our audience who might not be familiar with chatbots. Can you define what this is? And also, would you consider better bot to be a chatbot?

Robert: Yeah, it is, by definition. Chatbot really is this a simulated conversation, where I think people get little derailed as they think it has to simulate a human on the other end. And that is simply not the case. It’s a simulated conversation where a consumer on one side is having, at least one of them asked to be human. Everyone’s talking to bots. But what is the simulated conversation, and it gives them information they want quickly. And that’s really what it comes down to. That’s chatbot and yes, we are absolutely a chatbot, sometimes people say your decision tree chatbot, the answer is no, we’re not. We’re guided conversation. I know. We’ll get into that just a second.

Ronn: Yeah, but that being said, what is the guiding conversational on chatbot?

Robert: Okay, so for those who don’t know, natural language processing, or NLP, basically, you type something in, the bot tries to figure out what it thinks you’re trying to say. And then comes back with the response. The problem is the human language is difficult. I mean, if I use the same four words, did you buy that? Listen to how I say same four words. Did you buy that? Did you buy that? Did you buy that? Or did you buy that, meaning it looks really awful, four entirely different things. Same words. So, bots have a hard time and AI has a hard time trying to understand intent. So, we got rid of that. And all the largest chat bots in the world drift and intercom are going to guide a conversation methodology. Basically, you’re still have natural language, you’re just not processing it. It knows exactly what you’re trying to quickly fix in a tense, and it guides you through a certain path to an endpoint. And once we switched, because we had the largest NLP engine and all of multifamily. Once we switched, we had between three and five times the results and engagements, completions, appointments. So, it’s a huge difference. And we moved to the guided conversation methodology.

Martin: So, where you guys always guided conversational Chatbot or were you something previous?

Ronn: No, we weren’t, we actually started out as NLP. We are a hybrid. And we said some quick links, some. But the problem is, even if you’re a hybrid, if you put that blank in there, people will want to put it in there. But then the bot can get confused. The best NLP bots in our industry have a 70% conversation completion rate, which for NLP, by the way is actually pretty good. But 30% of the time, it’s failing. And that’s the problem that 3 out of 10 times, it’s not a good user experience or brand experience for your clients.

Ronn: And do you think that’s what it was? Is it just improve the user experience where they said, okay, this chatbot it gets me like we’re having a conversation now.

Robert: Yeah, because there’s a pressure people have when they have to type something in, like, I have to think through what it is I’m looking for, how to frame it and type it. Well, if I have a button, I can click, and it goes in there half a second. It actually takes the burden off the consumer from having to figure out and it actually presents options. So, it’s a much more delightful experience for the consumer.

Ronn: It’s like help me think and again, for lack of a better word, it’s guided, it’s where you want them to go.

Robert: I like the phrase that you just used, help me think.

Ronn: Yeah.

Robert: It does. It helps you think, it guides you.

Ronn: But I have to be intuitive and not piss them off, either, for that matter. Like no, I’m not looking for a car, I’m looking for an apartment.

Robert: That’s actually in our tagline. Don’t piss them off.

Martin: It has everything you need to help the client make the decision.

Robert: That’s right.

Martin: Please spot on. Digging a little deeper. Can you explain what lead nurturing is? And how your platform automatically helps with this to help prevent leads from going cold or dead?

Robert: Yeah, lead nurture is the idea that understanding you have a prospective renter who’s interested in your property, and they may engage you in a number of ways, could be text, could be email could be phone, a lot of them could be a lead that came through and iOS, but they don’t always engage immediately. Sometimes they need a little nudge, a little information. So, nurturing basically means hey, we’re gonna keep in contact with this prospective renter. Now, we’re a little bit different is we are not, and we do it through email, and we can do it through text, but we don’t just do email back and forth because actually, email is not a great communication, there’s spam filters and inbox are crowded. There’s what we call interest, okay, so after two or three days, people lose interest. So, when our nurture we actually target them to open up the bot and actually have a conversation, we take them out of email, put them into a conversation, answer all their questions at one shot, and give them a call to action like an appointment. So, what we noticed by doing this, as we were, again, the three to five times the results of other email bot’s solutions, because we’re actually using a new technology to solve an old problem, and that’s where our email nurtures a little bit different.

Ronn: That’s amazing. Yeah, I know that we recently pitched it to one of our clients in the top five of MHCS top 50 And they were like blown away. Like, I didn’t realize that that’s possible. And yeah, again, no problem, because typically, you’re just layering on top of the same old problem with thinking it’s a solution. So, I think you guys really nailed it here with a true solution.

Robert: Yeah, yeah. Using today’s tech conversations with Dante to solve an old problem.

Ronn: Yeah, exactly. And again, guide them into where the direction you want them, which is to get that lease, get that. And I know that last recall, you guys can showcase virtual tours, right? But what other types of media can you have on the platform? And then I want to know about engagement too, I think our audience should hear about it.

Robert: So, well, the first thing is the virtual tours videos. Yes, we have all that we have like 12, 13 different integrations from YouTube to Mater ports, and all of that, we actually just launched with in drain. So, we actually have sitemaps. We have over 100 integrations. It took us four years, five years almost, over 100 integrations. So that could be like rent grata. If you want to talk to a renter, we have that baked in now. Site mapping, virtual tours and video, self-guided tours. Gosh, the list kind of goes on and on. What we noticed is this little digital agent sits in so many places. And we didn’t realize it’s kind of this linchpin or centerpiece to so much content. So, we are doing a lot of integrations. But our goal is to be ubiquitous. We want to play it well in every sandbox and give great content to that prospective renter. So, we can host a lot of those integrations and content.

Martin: Yeah. And that’s awesome. And then what about for engagement? Like, are you guys seeing the consumer really dive into it with them?

Robert: So, to define to me a little more engagement.

Martin: Like what types of engagement do you see with consumer using this type of media?

Robert: Oh, you mean the stats are where they can engage?

Martin: Yeah, both. Yeah.

Robert: Okay. So where do they get engages in what makes us unique is they can actually know on your website, you can put it on Google My Business, Instagram meta, so all these channels were even on iOS is now, this is a new thing, which I never thought that day would ever come. In terms of like, quick stats, the average property website or actual property that’s on the website gets about 256 unique conversations, which is just shy of 500 actual conversations, because people use the agent twice, on average, we’re seeing an average of 36 handoffs of those 25 are appointments. Now catch, this up the 25 appointments 92% have a show rate of 90% show rate. I don’t even know what to show rate was before like, a year ago. So, the number of people obviously a scheduled appointment to show up. Yeah, it’s 92%, I thought, and apparently call centers are 50%, properties or 55. And I was like, so much higher, because the bot doesn’t ask them anything until they’re ready to commit. And that lets them self-schedule and reschedule. So, there’s no pressure and they can reschedule anytime they want. So, they have a high show rate.

Ronn: I definitely think in today’s day and age to like all of us. I always say all of us at the end of the day are consumers, right? We want what we want, and we want it now. So, if the bot maybe is given it to me now, I have everything I need, all I need to do now for those that need to this day because of course their sight unseen sales happening is I just need to go see it.

Robert: Yeah, it’s a wherever whenever mentality. So, we have to meet them wherever, whenever.

Ronn: And it’s almost like that. It’s like in kind like you want it virtually I’m gonna give it to you virtually in kind. And now you need to go still go touch it, go touch it then.

Robert: I don’t know we have. We have some clients, sometimes some of the later adopters like, oh, well, people still want to talk to people. Actually, they don’t. They really don’t. Most of them do not want to pick up the phone and I don’t want to send an email. They just want information real quick. Those people who do want to talk to people can still talk to people, but let’s give them information not force them to talk to people when they don’t. So that’s a misnomer. We’re trying to help people understand, that is simply not true. They just want to make sure quickly.

Ronn: And the people don’t always have time, we all already know this, right? I mean, I recently was trying to book a restaurant reservation and I’m like, where’s their open tabling? Where’s their TikTok or their clock link?

Robert: Oh, that’s funny. Yeah. Did you just gotta skip go to the next restaurant?

Ronn: No, I mean, yeah, kind of.

Robert: Yeah. Yeah.

Martin: Oh, man. Well, one of the coolest features of better bot is the multilingual part of the platform. We love the idea of the multilingual websites, SEO and PPC strategies with multilingual. Can you give us some insights on how that part of the platform works?

Robert: Yeah, so we use a toggle, so basically says en espanol and you can click on it and suddenly it converts everything. Now what we don’t do is inline translators. Inline translators, for conversational is really wonky, and it doesn’t get a lot of it right. So, we hard code the language. So once again, the button is exactly what you’re asking. It’s using perfect Spanish. We’re going into Canada, so we’ll have French Canadian. We get a request for, we’ve had some Russian, we’ve had some.

Martin: Korean to it, I had Imagine, I know we’ve done something, you know, Cape town.

Robert: Yeah, we’ve had that come up. So, we’re going to build in the capabilities by the end of the year, early next year to do maybe many, many languages right now. It’s bilingual, Spanish, and soon will be French Canadian.

Martin: And how are you guys doing that, using like Google Translate or what kind of software.

Robert: We have basically, we translate it. So, it’s hard coded. So, there’s no translator, it’s actually all the intense, because remember, it’s set quick link, set intense. So, we use the actual language descriptors without any translator. So, it never gets confused. It doesn’t get mistranslated, if you will.

Ronn: Wow, that’s awesome. So, I want to know more about the omni channel marketing, how does better bot plug into it and help them find that most qualified traffic?

Robert: Yeah. You know, you just said a few minutes ago, wherever, whenever, right? And so, we know that technology is awesome, but it’s a double-edged sword. Yeah, you can be in more places. That’s great. But the problem is, you can be in more places. So, what happens is they want to get information from all these channels, mediums. It’s not just email, their phone is text to and, and chat. So, we realized that we created better bot to be able to be anywhere your consumer can find you. Again, if that’s YouTube, then it’s there. It can actually launch from YouTube GMB can launch. By the way, GMB is killing it. You have so much coming from GMB that our people are launching it from the Google My Business listing. And the bot can start in its entirety. So, it’s not popping open other pages, everything is contained inside the bar bot experience. Those virtual tours, videos, self-guided appointment scheduling, so they can plug and play anywhere you need it to. That’s not restricted.

Martin: And ideally that’s where you put the appointment link right for Google, you put the better bot. Right?

Robert: Exactly right.

Ronn: And that’s exactly internally where we have a push to make sure that for those that have it. And for those that don’t they need to be able to have it plugged into their GMB.

Robert: Yep, yep.

Martin: So, ADA, compliance is really important to us, because we want to ensure an accessible world for everyone. And we know sometimes JavaScript added to the website can bog down performance. Can you speak on how your software uses resources on the user site? And does it affect the website performance too?

Robert: Yeah, we actually just went through this. The question is, of course, if you drop a widget on there, what kind of effect or latency effect do you have on it.  Yeah, and so we, we just went through a test we have. So, if someone has a 2.1 second total, you know, build time, rendering time, we add point one second, so 2.2. So, if your score was a 94, it’ll be a 93. So, it’ll dang it. But only point one second and 1%. There are others that can have up to three or four second load time. That takes you from an A to an F.

Ronn: Yeah, again, we’re all consumers, and we want it now.

Robert: We want it now. So, we built it in such a way it allows the site to load, and we have a point one at the end. So, there’s very little effect. And we are completely ADA 2.2 complaint.

Ronn: That’s amazing.

Martin: And I think one of the things we’re talking about, right before we were actually starting the show was the idea, you know, because I was talking about a client, you know, they were like, I need to improve the performance, I just go to the website really quick. And they have like three plus different plugins, they had the bot plug in, they had a text phone plugin, they had the 3d tour plugin. And then your idea was that you’re actually having their clients actually consolidate them more technically, all three of those could be rolled up into the one Chatbot. Yeah, they could have the 3d tours in there, they have a way to text and message them. So really putting that if you guys are out in the audience, and you have a website, if the performance is not loading well, and you have a bunch of widgets, and you do have like a chatbot, like better bot, then you probably are able to consolidate those into the one JavaScript and only have one versus having three or four on one website, because that will totally bog it down. And your performance for mobile and everything else will probably not be good, your rankings will suffer as well.

Robert: And we call it the Las Vegas effect. You got all these like blinking lights and buttons. So socially distance your widgets, put it inside the bot, take care of it, clean up your website.

Martin: Love it.

Ronn: I love it. So, I wanted to ask for the audience really. I mean, I know some of this question. But how does better bot help the bottom line for your average marketing professional and but also not only make them money by leasing apartments, but save them also?

Robert: That is the question. That is the question that we get asked. And that is the right question that people should be asking. And the answer is, we save an average of just over 100 hours per property per month, now that we didn’t come up with that number. We did a number of case studies. We have tons of case studies. So, when we looked at what the bots doing the greetings, the scheduling of appointments, taking on virtual tours. There’s task switching factors. So, we actually built a calculator with the help of clients. And when we threw all the numbers in the calculator is saving over 100 hours per property per month. Well, the average leasing agent gets paid, let’s say $18, that’s $1,800 So they’re getting close to 10 to 12 times their money back. And whatever the cost is to have a digital agent compared to the money they’re saving, not to mention, that’s eight, that’s 100 hours that the leasing team isn’t having to manage or do. So, look, right now we have a, we have the great quit, we’ve got a labor shortage issue. And never has this been more timely than having to offset some of that issues, some of those issues that they’re having, and give people that are on premise their time back, so they can go do what they do best, be human, and take care of their residents. So, it’s very timely right now. And yeah, we save about just say $2,000 a month.

Ronn: One, it also begins a leasing experience for the consumer to right, so you’re not pissing them off at first onset of your relationship by not answering your phone, not getting back to them, you know?

Robert: Yeah. And any you have an experience that is getting them through 99% of the time because the bot is not getting frustrated or confused. So yep, provides a much better consumer.

Martin: Yeah, works 24 hours around the clock and always there ready to go.

Ronn: And the tracking, Martin and I talk track daily, obviously, we all do as marketers and attribution, right. So, there’s no denying that you had a conversation?

Robert: Oh, yeah. Leads lead source attribution. We spent a whole year working that out, because everyone, so we actually show all originating sources, we can push that through to any CRMs. And that’s, that was key. People didn’t even want to launch it until they added source attribution.

Martin: yeah. And you mentioned, Robert, that you can, better bots can give your users tracking URLs for the campaign, right?

Robert: Yes, so we noticed that the bot was actually going into so many different places, so we can track it by campaign, we actually had people baking it into SEM campaigns. So, they wanted to see which campaign worked better from a total engagement. So, it’s not just clicks, but clicks and in conversations, then appointments and so forth. So, you actually kind of get this three-dimensional model around usage and effectiveness in terms of engagement. So yeah, we can track by campaigns anywhere you put it specific to that location.

Martin: So, we talked a lot about Apartment Marketing on this podcast, and we’d love some of your insights. What’s your top Apartment Marketing Tip or hack that you can share with our audience today?

Robert: Oh, that’s a top hack. Well, obviously, automation. But this kind of, this is a little prognosticating. I think yeah, we’re talking about some level of automation today. So, the first thing I’d say is embrace automation. It’s not going anywhere, and it shouldn’t, so hack, is automate, automate, automate as much as you can. This is not to replace humans, is to help them out. I do think to prognosticate a little further. On the future, the horizon is, I think that we are going to see a larger scale automation from start to finish A to Z. Because why not, you can go to Delta today. And you can pick everything you want, your seats and transact right there and never talk to a person, I think we will get to that place, where we can actually transact from start to finish through automated solutions. So, embrace automation today. That’s my hack for now.

Martin: Love it.

Ronn: So, what do you see as the next big trend in multifamily over the next few years?

Robert: Yeah, and I think that’s one of them was the kind of the A-to-Z automation. But, you know, it’s funny to sight unseen thing, I’m starting to see more and more around, so you know, virtual reality in terms of not just augmented virtual reality tours. So, imagine, you can actually put that on, and you can walk through the unit that’s available, you could walk through the clubhouse, you can actually see it, both in this dimension is perspective and unit level availability. So, I think we’re gonna eventually see virtual tours, but on a true VR perspective, and you never even have to go to the property because you can see it, you know, so the self-guided tours are a different kind of self-guided tour. It’s actually virtual. I think that’s gonna be really interesting as this technology grows.

Martin: Yeah, I could see like in the metaverse and everyone, somebody, some kind of big company going in there and buying a spot building up a spot and having like a place to virtually see the departments and make that decision in the virtual world.

Robert: And Meta is helping that come along. Yeah.

Martin: Yeah, and they have some augmented ads to that are pretty interesting. And make yourself think you’re in the apartment, too.

Robert: Oh, that’s good. That’s good to think of that.

Martin: So, do you have any other interesting data insights you might want to share today? I know one thing that I was curious about is we talked about people completely leasing digitally, where they don’t even actually step foot in until they actually go to the place. So maybe even speak on anything around that.

Robert: Yeah. And we see that more and more happening. I mean, at the data, as I mentioned a little bit earlier, you know, obviously the conversations and so forth. But we are starting to see more sight unseen, especially with COVID. That was big, and I think the virtual tour is going to be playing a part in that. I don’t have enough data on that yet to see. But, you know, the one metric I heard is that 10% maybe you guys have heard something different, I’d be curious. 10% of the leases, the average property gets sight unseen. So, it says 90% still want to come in? Yeah, I think that’s going to double and triple over the next couple of years, especially as we have augmented realities, virtual tours and all that kind of stuff. So that’d be my guest. This will be fun to watch.

Martin: So, what do you think’s next for better bot, anything on the horizon?

Robert: Yes. So, we have, actually I jokingly said earlier tagline, our tagline is we’ve got skills. The good news is we’ve kind of been known as the preeminent chatbot, which is great, but people don’t realize we’re doing so much more. So yes, we have a chat. But yes, we have lead nurturing, we think we have a much better solution. Given what we just talked about. We’re getting into resident, so renewals, my gosh, renewals is a huge issue. I had no idea.

Ronn: To this day, yeah.

Robert: To this day. And I asked, well, what do you do? Well, we put out a piece of paper and shove it under the door. And that’s it. Well, what if we could send it out and have a conversation, sell them on it, convert you know, kickoff processes all through the conversational bot? And then Oh, and by the way, if they decide not to renew, but they really liked the place because moving outside the city, hey, on a scale of one to five? How did you like your property? So, five. Great. Would you mind leaving that review on Google My Business or any other place, and so we’re going to do maintenance, we’ve got FAQs, move out list. So, we’ve got a whole thing coming for current residents as well. So, we want to go down that path. So, we’ve got many skills. And let’s be honest, we didn’t even think of those two skills the nurturing three years ago than two years ago. Who knows what we’re going to think of in terms of skills next year, and the year after, we’re really at the infancy. We’re at the beginning of this. And so, we will continue to add skills and automation as they become available.

Ronn: That’s amazing, even for the new resident experience. I mean, once you get through all the love, you know, Lester of like getting the apartment is so excited on both ends, right? Yeah, we leased apartment, yay, I found a new home, right? But then there could be that law and between the first service request, it’s like how, by the way, how is your new home? So, you may also facilitate that as well.

Robert: Good point, how was your moving experience?

Ronn: Correct.

Robert: Oh, and by the way, we have a Resident Appreciation party on Saturday at four o’clock at the pool. So, there’s all sorts of ways you can use a communications tool and not just send out an email, but actually have a ready-made communications tool internally. That’s conversational.

Martin: And I think you guys have the benefit. Because if in fact, you are starting the conversation to bring them to the property, they’re already comfortable with that technology, whereas like, even I mean, with all due respect all of our survey providers, sometimes it’s just very static. It’s like, wait, all of a sudden, I’m getting an email from, you know what I mean? Like their relationship is just beginning that way. And it’s again, the old school email. So, if their use of your technology, they’re like, oh, it’s my friend, you know, the bot?

Robert: Yep. Yep. That’s exactly right. So, it’s funny you say that, because we’ve had renters and we’ve had property say, I love this little guy. Although, it’s unisex. So, you can’t tell if some are female. But I start to actually identify this little bot as something they like. And because it gets, why not, get some information they’re looking for quickly.

Ronn: You got to create pronouns for your bot.

Robert: It’s all he or she, all of it.

Ronn: Yeah, one love one love.

Robert: That’s right. That’s right.

Martin: You can make the bot whatever you want, fully customizable.

Robert: Yeah. You know, and I do want to throw out something for you guys. So, what I want people to help understand is, you guys are very good at what you do. You do. You’re doing websites. Now you’ve that SEM as search engine optimization. You know, the bot is not a source agenda. It’s not a generate, it doesn’t generate leads, it simply manages these things coming in, which is why we partnered with you guys. Because this is not what we do. It’s what you do, and you’re very good at it. So, we’re kind of two sides of the same coin, where you’re handling this side, we’re handling the other. So no, we look for great partners like yourself, you guys have been around a long time, you’re doing a great job, you’ve got a great brand. So, we love partnering with you. Of course, we continue to do so.

Ronn: I like the plug in I agree with that. I mean, our industry again needed you to help with us and our counterparts in the industry for vice versa.

Robert: Yeah, yep. Yep.

Martin: I love it. I love it. I love it. So, if people want to learn more about better bots and get a full demo of the product, you can check out and we can give you a full-on demo. You can also head over to directly but let them know that the multifamily podcast sent over.

Ronn: That would be awesome. There you go. Robert, honestly, thank you so much for joining us today. We’re Martin and I were both very excited about this. We enjoyed today’s conversation obviously, hopefully our audience learned a little bit more about how you can least digitally. And honestly, I want to invite you again. So anytime you have some stats, data points you want to share where you please come back.

Robert: You bet.  Thanks for having me on. Really enjoyed it.

Martin: Thank you guys so much. Really appreciate it for your time, Robert, and we look forward to the next one. So, until next time, everyone, you can subscribe to the podcast at and get your free marketing analysis at We would love to hear from you and please leave a review on iTunes or Spotify. So, until then, bye everyone.

Robert: Bye, bye.

Ronn: Ciao.